WisdomTree Makes Crypto a Core Business as Tokenized Assets Near Profitability

• WisdomTree has made crypto a core business, growing tokenized assets to $750M and nearing profitability.
• The firm sees blockchain as the future of financial infrastructure.

WidomTree, a global asset management firm with $150 billion in assets, says that crypto and blockchain technology have become the core part of its business strategy. Jonathan Steinberg, CEO of WisdomTree, says in the speaking at the Ondo Summit that the company’s crypto business is built for long-term growth and is very close to becoming profitable.

WisdonTree’s growth in Digital Assets

WisdomTree’s crypto business has grown rapidly in the past few years. Tokenized assets increased from $30 million to about $750 million in one year, and now these tokenized assets under management are $770 million, with a 25x increase when compared to 2024. The firm has expanded from Ethereum to the Solana blockchain. Even though the crypto business is not yet profitable, Steinberg said that the company is now within reach of profitability. 

Steinbergs clearly says that the company is no longer seeing crypto as a trial project. He says, “ It’s still early days, but it’s not an experiment now, and we have conviction. So we believe eventually everything will go on the chain.”

WisdomTree is building a regulated blockchain finance

WisdomTree’s crypto strategy focuses on regulated tokenization, not speculation. It has launched the Tokenized funds, which allow faster settlements at a lower cost in digital tokens. It also launched WisdomTree Connect, which is a platform that allows tokenized assets to move across self-custodial wallets and integrate with institutional platforms. The firm has previous acquire Securrency, a company focused on making token compliant with regulations. This helped to create the compliance-aware tokens, where the tokens know who can own or trade them with the rules built directly into the assets. 

Steinberg explained that banks and financial systems are hundreds of years old, and many still rely on outdated processes. So blockchain allows finance to be rebuilt from scratch, and crypto is all about rebuilding the financial infrastructure. 

Firms like WisomTree says that crypto is the core business, which shows that crypto is becoming institutional and regulated, with the tokenization moving to real revenue models. 

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