Coinbase is cutting its workforce by around 14% as it responds to a weaker market environment and rapid productivity gains driven by artificial intelligence, CEO Brian Armstrong said Tuesday.
He noted that while the company is financially strong and positioned for long-term crypto adoption, volatility and a down cycle require a leaner cost structure. At the same time, AI is dramatically changing how work gets done, enabling smaller teams to deliver output that once required much larger groups.
The company plans to flatten its organization, reduce management layers, and build smaller, AI-native teams with leaders acting as player-coaches. It will also explore highly compact “pods,” including potential single-person teams.
Coinbase’s decision follows a wave of layoffs across crypto and fintech, with Block, Gemini, and Crypto.com among those making cuts. The cuts reflect a pullback after years of aggressive hiring, as companies trim costs, narrow their focus and adjust to weaker trading activity and tighter margins.
During the 2022–2023 bear market, Coinbase implemented major layoffs following the crypto crash and the downfall of FTX as Armstrong pointed to over-hiring and recession risks.
The exchange cut around 18% of its workforce, about 1,100 jobs, in June 2022, followed by a 20% reduction, roughly 950 roles, in January 2023.
Source: https://cryptobriefing.com/coinbase-ai-native-shift-layoffs/
