A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a company specializing in AI-powered smart cart technology, announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox, and SwissBrand to advertise on its smart cart platform in Israel. This move further advances monetization of its in-store media network and supports continued growth of its Retail Media Division.
The agreements allow these brands to place targeted advertisements on the interactive screens of Cust2Mate’s smart carts, which are used by shoppers in retail stores. This turns the shopping cart into a digital advertising platform, enabling brands to reach consumers at the moment of purchase decisions. According to the company, the smart cart platform provides real-time shopper engagement and actionable data on in-store behavior, offering retailers and brands a new way to drive revenue.
A2Z Cust2Mate Solutions Corp. positions its smart cart technology as a transformative tool for retail, connecting retailers, brands, and shoppers through a connected commerce platform. The company emphasizes that the platform enhances the in-store experience by making it seamless, personalized, and rewarding. By integrating retail media, the company aims to help retailers and brands grow revenue while optimizing store operations and mitigating loss.
The announcement reflects a growing trend in retail media, where in-store digital advertising networks are becoming increasingly valuable as brands seek to engage shoppers at critical decision points. Cust2Mate’s platform collects real-time data on shopper behavior, providing insights that can be used to tailor marketing strategies. The new agreements with well-known brands like Under Armour and Slazenger underscore the potential for smart cart advertising to attract major advertisers.
Investors can find more information about the company and its latest news at its newsroom at https://ibn.fm/AZ. For additional details on the press release, visit https://ibn.fm/1K1DL.
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