Worksport, a NASDAQ-traded producer of truck tonneau covers (soft, hard-folding, aluminum), has transformed from a traditional automotive accessories manufacturer into a company operating at the intersection of mobility, clean energy, and advanced manufacturing. The company is commercializing a new generation of products designed to turn pickup trucks into mobile power platforms – reflecting broader shifts in how vehicles are used for work, recreation, and energy independence.
In this interview, Steven Rossi, Chief Executive Officer of Worksport, discusses the company’s evolution into clean tech, the engineering and operational milestones behind its SOLIS solar truck bed cover and COR portable energy system, and how recent record earnings, expanded U.S. manufacturing capacity, and a hybrid automotive–energy strategy are positioning Worksport for its next phase of growth.
Worksport has evolved from a tonneau cover manufacturer into a full clean-tech company. What factors drove this strategic transformation, and how have the latest milestones reinforced that shift?
Worksport’s evolution was driven by how pickup trucks are being used today. Trucks have become mobile workstations and lifestyle platforms, and power is increasingly part of that equation.
Our core tonneau business gave us manufacturing experience, customer access, and direct control of the truck bed, which is valuable space. That made clean energy a logical extension rather than a departure.
Recent milestones reinforce this shift because we are no longer in the concept stage. With the launch of the COR Portable Energy System and SOLIS Solar Truck Bed Cover, we now have defined products, clearer timelines, and operational infrastructure to support commercialization.
With new product lines, expanded energy systems, and a growing automotive footprint, how do you define Worksport today: an automotive company, an energy company, or a hybrid of both?
Worksport is best described as a hybrid.
We are grounded in automotive manufacturing, but we design energy solutions specifically for mobile and truck-based use. The overlap between vehicles and power is where we operate. That hybrid positioning allows us to serve traditional automotive customers while expanding into energy-driven use cases.
The SOLIS solar tonneau cover and COR portable energy system are nearing full commercialization. What engineering breakthroughs and recent product refinements made these solutions market-ready?
Market readiness comes down to reliability, safety, and scalability.
For SOLIS, the focus was durability, consistent power generation, and ensuring the design could be manufactured at scale without sacrificing quality. For COR, it was about system stability, load management, and making the product intuitive and dependable in real-world use. The modularity feature allows increased customer flexibility, a key differentiator from competitors.
The biggest refinements were practical ones. They ensure the products work consistently, ship reliably, and can be supported long-term.
How do SOLIS and COR work together to create a reliable mobile nano-grid, and what differentiates your system from traditional generators or other solar-powered alternatives?
SOLIS generates power directly from the solar cells on the truck bed cover, while COR stores and manages that power for use when and where it is needed. Together, they function as a self-contained mobile energy system.
What differentiates our approach is integration. These products were designed to work together from the start and to fit naturally into how truck owners operate. Compared to gas generators, the system is quieter and cleaner. Compared to standalone solar products, it is purpose-built for trucks rather than adapted after the fact.
Since revealing the latest product specifications and pricing, which customer segments or use cases are showing the strongest early demand: contractors, outdoor enthusiasts, emergency preparedness users, or fleet operators?
We are seeing interest across all of those groups.
Contractors value reliable jobsite power. Outdoor and overlanding users want quiet, off-grid energy. Emergency preparedness customers want dependable backup without fuel dependency. Commercial and fleet operators focus on uptime and simplicity.
The common factor is demand for dependable power without noise, fuel, or added complexity.
Worksport recently opened a new manufacturing facility in Missouri. What strategic advantages does this location provide in terms of production, logistics, talent, and speed to market?
Missouri offers strong logistical advantages due to its central location, which helps reduce shipping times and costs across major U.S. markets. Its also located in the same facility as many of our industrial engineers, allowing for quick product upgrades and specialized review.
Further, the location provides faster fulfillment and greater flexibility as we scale. From a talent and cost perspective, it gives us room to grow while maintaining operational efficiency and production quality.
The company has effectively doubled its production capacity this year. What operational changes, investments, or partnerships were key to enabling this scale-up?
Scaling capacity required discipline across the operation.
We invested in equipment, improved production processes, strengthened supplier coordination, and focused on workforce training. None of this was a single change. It was a series of operational improvements that together allowed us to increase output while maintaining quality.
Results speak for themselves, gross margins have increased from 11% to 30% in just 12 months. We aim to continue this growth.
Worksport recently announced record earnings, including 61 percent revenue growth and strong margins. What is driving this acceleration: core tonneau sales, new clean-tech development, or manufacturing efficiencies?
The foundation is strong performance in our core tonneau business.
At the same time, manufacturing efficiencies, pricing discipline, and cost control have supported margin expansion. What’s exciting is that the recently released clean-tech products are an important strategic driver, but the recent financial performance reflects operational execution and scale only in the existing business.
As Worksport prepares for the launch of SOLIS and COR, how do these clean-tech products reshape your revenue model and long-term growth outlook?
SOLIS and COR expand our revenue model beyond single-product sales.
They enable higher-value systems, accessories, and cross-selling opportunities. Over time, this supports a more diversified and scalable business model while increasing our total addressable market and long-term growth potential.
Worksport expanded its Bitcoin holdings earlier this year. What role do digital assets play in your treasury strategy, and how have retail and institutional investors responded to this approach?
Digital assets represent a measured and controlled component of our treasury strategy. They are not a substitute for operational focus or cash discipline.
Retail investors often view this as forward-thinking, while institutional investors focus more on governance and risk management. Our approach remains conservative and secondary to executing the core business strategy.
Beyond SOLIS and COR, what other clean-tech products, vehicle integrations, or energy technologies is Worksport currently developing or evaluating?
We are evaluating deeper vehicle integrations, expanded energy configurations, and additional clean-tech concepts that align with our manufacturing capabilities and customer base.
Our focus is on solutions we can build reliably, support at scale, and bring to market responsibly. If a product does not meet those criteria, we do not pursue it.
