The Philippines slipped one place to 54th out of 193 nations in the 2026 edition of the Global Soft Power Index by brand valuation consultancy firm Brand FinanceThe Philippines slipped one place to 54th out of 193 nations in the 2026 edition of the Global Soft Power Index by brand valuation consultancy firm Brand Finance
Philippines falls to 54th in Soft Power Index 2026
The Philippines slipped one place to 54th out of 193 nations in the 2026 edition of the Global Soft Power Index by brand valuation consultancy firm Brand Finance. Despite this, the country scored 40 out of 100, up by 0.1 point from the previous edition. The index measures a nation’s soft power or the ability to influence others through attraction and persuasion rather than coercion.
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