Trump's grip on power thrives by leveraging social media's emotional triggers to create fragmented realities and bypass democratic discourseTrump's grip on power thrives by leveraging social media's emotional triggers to create fragmented realities and bypass democratic discourse

Trump’s ‘narrative warfare’ manufactures support

2026/02/05 17:36
1 min read

MANILA, Philippines – Donald Trump sustains power in no small part through “narrative warfare,” not brute force.

Drawing from a new Nerve report on his first 100 days, it shows how a flood of executive orders becomes instant “content triggers” across social media.

Influencers and algorithms amplify emotional, reactive takes, crowding out debate and facts.

Each platform plays a role: Facebook reinforces Christian nationalist communities, X accelerates viral political framing, YouTube builds cinematic myth-making, and TikTok turns politics into memes.

The result is fragmented realities and self-sustaining support clusters that don’t need majority approval — only enough belief to keep power intact, bypassing democratic debates to establish a king-like rule for the American President. – Rappler.com

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