Affordable American Insurance Secures Strategic Investment from Gauge Capital to Accelerate National Growth

Affordable American Insurance (AAI), a Colorado-based insurance network, has secured a strategic growth investment from private equity firm Gauge Capital. The investment will enable AAI to accelerate and scale growth across the country, both as a platform for strategic acquisitions and through accelerating the organic expansion of its agency network. This move represents a significant development for the independent insurance agency sector, as it provides AAI with the capital and resources to expand its national footprint while maintaining its service-focused approach.

Chris Fernandez, President & CEO of AAI, retains significant ownership following the recapitalization and will continue to direct the company’s operations alongside his management team. ‘AAI is excited to partner with Gauge Capital as we enter our next phase of growth while staying true to our core mission and vision for market leadership,’ said Fernandez. ‘This partnership provides us with the capital and resources to accelerate our strategic growth plan while maintaining the exceptional service our clients expect.’ The investment follows eight years under Fernandez’s leadership, during which he transitioned AAI from a small family business to a professionally managed entity with national operations.

Sam Smith, Principal at Gauge Capital, noted that AAI has built a differentiated agency network with strong carrier relationships and attractive agency partner economics. ‘We have been impressed by AAI’s disciplined approach to expansion and its focus on supporting agency partners,’ Smith said. ‘We are excited to partner with the team in this next phase of growth.’ Gauge Capital is a middle-market private equity firm based in Southlake, Texas, that manages more than $3.0 billion in capital and has been recognized as a Top Founder Friendly Investor for six consecutive years. More information about the firm is available at https://www.gaugecapital.com.

The investment will yield further investment in resources and personnel to benefit AAI’s existing agencies. AAI has established itself as a leader among insurance networks through its tech-forward platform and reputation for full-service support of its partner agencies. The company’s proprietary dashboard and industry-leading tech stack, developed during Fernandez’s tenure as Chief Technology Officer, have been central to its growth strategy. Following Fernandez’s appointment as CEO in 2023, AAI acquired Affordable Insurance, Arkansas’s leading personal lines insurance agency, demonstrating its acquisition capabilities.

AAI operates as a scaled insurance agency network platform built to support and grow high-quality independent property and casualty agencies. Founded in 2005, the company helps independent agencies thrive through centralized operational, legal, and technology support, access to a national array of carrier appointments, enhanced commission economics, and profit-sharing programs. The platform serves agencies across approximately 40 states and also operates an internal insurance agency that writes and services its own book of business. This strategic investment positions AAI to expand its reach while continuing to provide the resources that have made it successful in supporting independent insurance entrepreneurs across the United States.

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